search engine Marketing

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Search Engine Marketing is the system of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search results.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads are more visual, product-based advertisements that allow consumers to see important information, such as price and reviews.

Search Marketing encompasses:

• SEO: Earning traffic through unpaid or free listings
• SEM: Buying traffic through paid search listings

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Yes, we know that can be confusing — but that’s how things have evolved